Toyota reliability, long considered the gold standard in the automotive industry, faces a new challenger as Consumer Reports’ 2024 brand reliability rankings show Subaru claiming the top spot. This marks a significant shift in the automotive landscape, where Toyota and its luxury brand Lexus have traditionally dominated reliability metrics.
Based on an extensive analysis of over 300,000 vehicles from 2000 to 2025, Toyota’s reliability scores have slightly declined to 62 out of 100, while Lexus achieved 65 points. This modest setback in Toyota’s reliability stems from performance issues in several models: engine problems in the 2022–2023 Tundra, transmission issues in 2023 Highlander models, software-related problems in the bZ4X electric SUV, and fuel pump defects affecting multiple 2020–2022 models including the Corolla, Camry, and RAV4.
These issues, while significant, should be viewed in context of Toyota’s overall strong reliability record and their typically swift response to addressing technical problems through recalls and service campaigns.
Subaru’s ascent to the top position, with a reliability score of 68, demonstrates how their conservative approach to vehicle development has paid off. According to Steven Elek, Consumer Reports’ car data analytics lead, Subaru’s strategy of maintaining proven components across multiple model years has resulted in fewer mechanical issues. Their lineup showed strong performance, with six out of seven models achieving average to well above average ratings.
2024 Reliability Rankings: Leaders and Challengers
While Toyota reliability remains strong overall, the rankings show an interesting pattern among manufacturers who prioritize tested technology versus those pursuing rapid innovation. The top three positions are held by Subaru (68), Lexus (65), and Toyota (62), all demonstrating consistent performance particularly in their traditional gasoline-powered vehicles.
Several major brands struggled to maintain competitive reliability scores:
- Jeep and GMC tied with 33 points, showing concerning reliability issues
- Cadillac’s score of 27 points raises questions about GM’s luxury division
- Rivian ranked lowest with 14 points, illustrating the challenges faced by new EV manufacturers
American manufacturers’ lower performance can be attributed to several factors, including aggressive technology implementation, complex infotainment systems, and supply chain quality control challenges.
Common issues among lower-ranked brands include:
- Electrical system complications
- Problems with new transmission designs
- Infotainment system glitches
- Inconsistent build quality
Conclusion
The 2024 Consumer Reports study reveals an evolution in automotive reliability rankings, with Toyota reliability facing strong competition from Subaru. This development highlights how methodical engineering and proven technology often outperform rapid innovation in terms of reliability. As the industry continues to evolve, particularly with electrification, maintaining consistent quality becomes increasingly important. The findings suggest that long-term reliability stems from strategic development decisions rather than historical brand reputation.
